BUSINESS INSIGHT

BUSINESS INSIGHT

Branding 101: What Makes a Brand Powerful

Apr 08

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Your Brand Is Your Business - Market It!

Mar 25

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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16 Ways Color Affects Your Branding and Marketing

Feb 11

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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