Dec 04
Given swelling competition from disruptive challenger brands digitally engaging fans, league and team sponsors now face immense pressure proving investments contribute meaningfully to critical KPIs...
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Faced with swelling rights fees and immense category competition, sponsorship brands rightfully fixate on maximizing tangible impact tied directly to partnerships. However, the ascendance of short-...
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With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
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The world's most passionately followed sport, football offers no shortage of licensing and promotional collaborations between professional clubs and national federations. This presents lucrative op...
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While logos splashed on jerseys and banners at major sports events offer sponsors guaranteed visibility, additional opportunities await brands willing to get creative complementing those centerpiec...
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Beyond driving added revenue streams, merchandise collaborations present untapped data troves for entertainment studios, sports teams, and consumer brands if strategically positioned. This blog rev...
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For studios preparing major entertainment releases from movies to games and music, promotional licensing collaborations provide fuel amplifying launch success. This blog reveals proven partnerships...
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Sponsorship and licensing deals with leading sports/entertainment properties promise invaluable exposure. However, brands associating closely with these franchises also inherit potential risks need...
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As sports leagues, entertainment studios, and brand licensors develop direct-to-consumer (DTC) sales channels, new personalization capabilities offer even stronger emotional ties unlocking customer...
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For entertainment, sports, and media properties seeking sustained growth, continually accessing new demographics becomes pivotal. While the most obvious fans may already be converted to loyal follo...
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From boosting engagement to accelerating growth, licensing deals with major sports and entertainment properties hold tremendous potential for brands. But partnerships only deliver when licensed int...
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For major sports and entertainment brands, licensed merchandise represents a massive revenue stream connecting with loyal fans. But the process of translating brand equity into compelling retail pr...
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Sports and entertainment have seen radical shifts in how brands collaborate through licensing and sponsorships. Accelerating changes in consumer behavior, technology, and distribution channels are ...
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In the sports and entertainment world, the most iconic franchises wield tremendous brand equity. Savvy owners have mastered the art of translating that brand power into lucrative licensing opportun...
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When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...
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Licensing is a popular tactic for extending brands into new products, categories and distribution channels. But is licensing the right fit for your growth goals? This business advice explores key ...
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Licensing is a powerful way for brands to expand their reach and revenue by allowing other companies to use their intellectual property. But if you’re new to licensing, the process can seem c...
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Securing a licensing partnership with a major entertainment or sports property can significantly amplify your company's marketing. But not all branding deals are created equal. Choosing the right p...
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In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
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