Aug 27, 2020
BRIEF:
Pepsi challenged us to develop a promotion around their 32oz stadium cup, while driving traffic towards one of their key marketing partners; a theater chain called Cinemex.
SOLUTION & RESULT:
We designed and produced a collection of 11 distinct cup huggers in the shape of the Pepsi All Stars Jersey. We created one for each of the famous Pepsi sponsored players of the time. This promotion ran during World Cup 2006. 280,000 cup huggers total were produced.