In 1998, Samuel Nieto founded Global Promotions Inc., an agency based in Los Angeles with offices in Mexico City and Hong Kong. The company was dedicated to designing and executing promotional programs for US Fortune 500 companies operating in emerging markets such as Latin America and Asia.
This agency set the foundations for what became Bridge Marketing Group Inc. in 2016. An agency focused on the US multicultural market. Bridge leverages years of experience in international markets providing an expanded suite of services that includes licensing consultancy, brand strategy and international business development.